Before we get into the “how-to” portion of this book, let’s talk strategy.
As a fellow business owner, I don’t have to tell you how important and helpful it is to go into a new project with a good strategy on using it to its fullest advantage. That’s what we’re doing here by talking about the power of a blog and what blogging can do for you and your business.
Sharing Content Made Easy
A blog makes it easy to share content on a regular basis. It really is as easy as writing an email and sending it. Back in the day, it used to be hard to share content. You had to learn programming or invest in expensive programs and get a designer to design your website.
Today, you install some free software, pick a free or paid template and start writing.
A blog is essentially a CMS – a content management system. Everything is easily accessible in one space from the posts you write to the images and files you share with your readers. By keeping it simple and user-friendly, there’s no reason you can’t set aside a little time each week to share content.
While written posts first come to mind when you think about a blog, don’t feel that you’re limited to writing. You can share photos, videos, and audio files on your blog. How you share your content is up to you.
Pick the format you prefer and of course, keep in mind what your customers find most helpful.
Use Your Blog to Build a Relationship with Your Readers
A blog is a great tool for building a relationship with your prospects and customers. One of the unique aspects of a blog is the comment feature.
Not only is it easy for you to share content on a regular basis, it’s just as easy for readers to respond by leaving you a comment. Start a conversation and build a relationship with your readers. You can do this by actively encouraging comments. Invite them to ask questions or share their own experiences in your posts.
Of course, a relationship isn’t built in a day. Your first job is to grab your reader’s attention and then keep them reading. That’s easily done by linking blog posts and inviting blog readers to join your mailing list; more on that in the “how-to” portion of this report. With each blog post, you’re deepening the relationship until your readers are comfortable spending money with you.
Grow Your Reach
Blog posts are easy to share on social media and more likely than a lot of other content to be found in the search results. This means that you can use your blog to grow your reach and connect with new potential customers. I can’t emphasize how big of a deal this is.
With something as simple as writing a blog post once or twice a week (or daily if you’re ambitious), you can share your expertise, your products, and your website with people you couldn’t reach otherwise… all without spending big bucks on marketing. If that doesn’t sound like a great reason to start blogging, I don’t know what does.
Share Your Expertise and Establish Your Authority
It takes time for your potential customer to trust you. They need to learn that you know what you’re talking about. What better way to do just that than sharing your vast knowledge on your blog.
Don’t be afraid to “give away the farm” when it comes to information.
Prove to your readers and potential customers that you’re an expert in your field and can help them make the right purchasing decisions. It doesn’t matter how you make money. This works if you’re running a local store, selling your products online, or are recommending products and services you’re an affiliate for.
Once you’ve proved to your readers that you know what you’re talking about, you can introduce them to your products and show them how they can help solve problems, entertain, or fulfill whatever the purpose of your product (physical or digital) is.
Show Your Customers How To Consume Your Product(s)
As a good business owner, you know how important it is for your reputation and repeat sales to make sure your customers are happy with the products they purchase from you or through your recommendations, and that they know how to best use them.
Help your readers consume your physical or digital products and services by sharing your tips and ideas for making the most of what they bought.
You can do this in a multitude of ways including sharing user guides and other instructional materials on your blog.
In addition, it might be fun to create a series of picture-rich blog posts or videos that are tutorials for using and making the most of each product. You could even allow customers to share creative ways they are using your things.
As you go along and get your feet wet with these types of blog posts, I’m sure you’ll come up with all sorts of fun pieces of content that will help your customers.
Build Residual and Passive Income
You work hard on your business. Sometimes it feels that there just aren’t enough hours in the day to do everything you need to do to take your business to the next level.
While part of your business is limited by how much time you can spend making and selling your products, or how long you can have your store open, there’s a way to use your blog to generate more income.
Have you heard of residual and passive income? These are types of income that allow you to make money even when you’re no longer actively working on a project.
For example, let’s say you’re writing a blog post about a related product or service and you’re using an affiliate link to send your customers to the other business. For each sale, you make an affiliate commission. That’s passive or residual income. The idea is that you write the blog post once and then profit from it again and again for months, if not years to come.
Let’s say you write one of those types of blog posts per week. As time goes by, your passive income keeps growing and growing. That gives you a lot of leverage and allows you to get more done, and make more money, without having to work more.
Make It Easy To Be Found (and Learn More…)
We already established that a blog can help you grow your reach. It also makes it easier to be found by anyone actively searching for you or your products. Blogs frequently show up in search results.
Blog about yourself, your business, how you got started, and of course plenty of blog posts about each of your products. In other words, use your blog to make it easy to be found by your target audience.
Another good strategy for being found is to blog about common questions and problems your customers face and how you can help answer those questions and overcome and solve the problems. For example, if you’re selling a raised garden bed, you could blog about the benefits of raised bed gardening and how it will make it easier to prepare the soil and start your first garden. You could share posts with ideas for what to plant in your beds and how it can help you feed your family healthier foods.
Get Attention from Social Media and Traditional Media Outlets
In addition to making it easy for you to share content, blogs are also very good at making it easy for readers to share your content on social media sites like Facebook, Twitter, and Pinterest to name a few. There are plugins that make it as simple as pressing a button. Social media is a great way to grow your reach even further and find new customers.
Last but not least, this increased presence on the web makes it easy for representatives of traditional media to find you. How much of a difference could it make to show up on local television, get an interview on the radio, or be mentioned in newspaper articles? It’s the best kind of free advertising, one that not only shares you with lots of new people but also gives you further credibility and authority.