You already know hosting a virtual summit can help you launch out big.
It’s the fastest and most affordable way to validate your ideas, expand your network and build a new stream of income.
But virtual summit mistakes can cost you time, money, energy, resources and even your credibility.
Let’s make sure you get it right from the start, shall we?
I have identified the top 21 mistakes that you can make pre, during and post-summit and how to avoid them.
Here they are:
Pre-Summit Mistakes to Avoid
- Sweating the minor stuff
There are so many things that you need to worry about when planning your virtual summit, and while the name of your summit, hosting and camera angles are important to the success of your summit, it matters far less than you think.
Depending on what day you are in your virtual summit, you want to focus your attention on getting the right speaker line-up, prepping for the interviews and planning your launch strategy.
- Choosing too broad a niche
Choosing a broad niche simply means you don’t have an ideal audience avatar and this makes your work difficult. Your topics won’t be targeted, you will be trying to appeal to everyone and might end up reaching no one.
- Choosing too narrow a niche
You should definitely narrow your niche if you want to host an epic virtual summit but you should do this carefully.
If your niche is too narrow, your audience will be targeted but you might get low sign-ups.
What I suggest is you include content that will give you an edge, ideally content that will be useful to your audience months after the virtual summit is over.
If you plan to host a virtual summit for software developers, an area software developers usually struggle with is marketing so your edge or USP can be to include content that expands on the subject of content marketing for Software Developers Summit
- Not having the right mix of speakers
To create and host a successful virtual summit, you need to have an amazing speaker line-up. Credible speakers that can keep your audience engaged all through their interview.
You should aim to get at least two A-list speakers in your speaker lineup as that will help get close more speakers for your summit.
- Too much time between getting speakers and scheduling the interview
Once you score your speakers, ensure all interviews are scheduled within a two-four week period. Too much space between getting speakers and scheduling interviews means you lose your speakers fast to other distractions.
It’s easy to lose speakers even when they believe in your summit because you never know what can come up in the last minute.
I had an A speaker cancel because I delayed in fixing a time for our interview and she had a product launch coming up.
- Going at it alone
Even if you could set up all the summit pages, checkout page, pitch the speakers, research the questions, and set up the camera and lighting, will you also be writing the affiliate copy, drawing up the promotion strategy and everything in-between?
Outsource tasks so you can free up more time for the important stuff.
You are also more likely to become disorganized, lose track of important stuff or not leveraging your virtual summit enough if you don’t follow a proven, step-by-step strategy.
- Worrying too much about design
It’s important you put up professional summit pages and if you hire someone to take charge of design, great, you can have professional input provided you or your designer have experience with highly converting pages.
Otherwise, use past virtual summit pages as a working sample or sketch a design of what you want your summit pages to look like.
Always remember the rule: Simple trumps complex any day, anytime.
- Worrying too much about the outcome
Instead of worrying, follow a virtual summit strategy that helps you create and host a virtual summit that you can be proud of
If you would like to work with me in creating your virtual summit, please check out my virtual summit coaching services
- Not having a marketing budget
Asides the cost you incur to set up your virtual summit such as website theme, hosting, camera and lights, you don’t necessarily need a marketing budget. But if you are planning to really scale your virtual summit efforts, you need to have a marketing budget. You can set your budget from $100.
- Not enough time to market the summit
You need at least 4 weeks to promote your summit before you launch. This will give you enough time to email and encourage affiliates to promote to their list and explore other options to promote your virtual summit.
- Not having a pre-summit strategy
This is so important, it might as well be the first mistake people make. To create and host a successful virtual summit, you need to to the right things in the right order and in the right way in other to get results. How are you going to get affiliates? How do you select the right speakers? How do you approach them? How do you get sign ups and get people excited even before the launch of your virtual summit?
A pre-summit strategy will help you answer all of these questions and get you prepared to host a very successful virtual summit.
- Not sending converting emails
Sending the right emails can be the difference between a successful virtual summit and a virtual summit that barely goes unnoticed.
Your emails have to connect with your audience and should always end with a call to action. Ask yourself, what do I want my subscribers to feel after reading this email? What action do I want them to take? It also helps to put yourself in their position. What would you like to gain from attending this virtual summit or upgrading to the All Access Pass?
- Not setting up autoresponders
I know, writing those autoresponders can be overwhelming, but you are going to thank yourself that you did. You should have autoresponders for – people signing up, when attendees purchase their All-Access pass, when you get a new affiliate and some other autoresponders to make your life a whole lot easier during the summit
- Not having a contingency plan
You should have a plan B for your payment getaway in case payments get frozen or you reach a payment limit, plan B for the tools you use during the summit. Make a list of all the things that you will be doing during the summit and see if you can arrange for a plan B just so you are on the safer side.
- Not creating engagement
This is so important. Attendees actively engaging with your emails and on your speaker pages will lead to word-of-mouth marketing and free publicity for your virtual summit.
- Not rewarding your audience
During Maximize Summit, I was able to get attendees over $11,000 worth of free prizes just for participating in the summit. This will greatly increase the value and credibility of your virtual summit.
- Not having a continuity plan
You are hosting a virtual summit because you want to impact people and also build your business. A virtual summit should comfortably tie into your products such that at the end of the summit, you can offer your products or services to attendees.
Also, a continuity plan will help ensure that you maximize your list and turn potential leads into sales.
- Not nurturing your email list
The end of a virtual summit is only the beginning. Part of your continuity plan should include how you plan to nurture your email list so you can earn the “know, like and trust” factor.
That is because once your audience can trust you, it becomes way easier to ask for their feedback and promote your products to them.
- Not keeping in touch with your speakers
This is really important because the next time you need them, you won’t be a stranger and they are much more likely to partner with you for your next event or product launch.
- Stop networking or keeping in touch with your sponsors
Asides the fact that sponsors lend credibility to your virtual summit, your sponsors will also come real handy when launching your next project. One of the mistakes you can make is not leveraging the existing relationship you have with them into your next idea or event.
- Letting your summit site stay dormant
Your site already pulled in consistent traffic for the three to six months of planning and launching your summit. It will be such a waste to not keep collecting emails from your site or having a blog section where you can keep visitors engaged.
If you would like to get complete step-by-step system that shows you how to build a powerful network of influencers, explode your mailing list and add a new stream of income to your business using virtual summits, check out my Rockstar Virtual Summit Course